{"id":9053,"date":"2023-01-13T16:55:19","date_gmt":"2023-01-13T14:55:19","guid":{"rendered":"https:\/\/devlight.io\/?p=9053"},"modified":"2024-07-26T19:34:18","modified_gmt":"2024-07-26T17:34:18","slug":"how-to-detect-a-mobile-app-target-audience","status":"publish","type":"post","link":"https:\/\/devlight.io\/blog\/how-to-detect-a-mobile-app-target-audience\/","title":{"rendered":"How to Detect a Mobile App Target Audience"},"content":{"rendered":"<div id=\"block_63befa4ea830e\" class=\"block-post-anchors md:hidden alignfull mb-6 sm:mb-8 l-block\" >\n  \n  \n  <div class=\"block-post-anchors__inner relative\">\n    Table of contents    <div class=\"block md:hidden\">\n      <span class=\"block-post-anchors__plus is_active\">\n          <svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0 9C0 8.44772 0.447715 8 1 8H17C17.5523 8 18 8.44772 18 9C18 9.55228 17.5523 10 17 10H1C0.447715 10 0 9.55228 0 9Z\" fill=\"black\"\/><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9 -4.37114e-08C9.55228 -1.95703e-08 10 0.447715 10 1L10 17C10 17.5523 9.55228 18 9 18C8.44771 18 8 17.5523 8 17L8 1C8 0.447715 8.44772 -6.78525e-08 9 -4.37114e-08Z\" fill=\"black\"\/><\/svg>\n        <\/span>\n      <span class=\"block-post-anchors__minus\">\n        <svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0 9C0 8.44772 0.447715 8 1 8H17C17.5523 8 18 8.44772 18 9C18 9.55228 17.5523 10 17 10H1C0.447715 10 0 9.55228 0 9Z\" fill=\"black\"\/><\/svg>\n      <\/span>\n    <\/div>\n    <div class=\"block-post-anchors-items mt-5\">\n              <a href=\"#1\" class=\"block-post-anchors-item text-14 font-bold\">\n          <span>Why Is It Important to Know Your Mobile App Target Audience?<\/span>\n        <\/a>\n              <a href=\"#2\" class=\"block-post-anchors-item text-14 font-bold\">\n          <span>How to Detect a Mobile App Target Audience in 8 Steps<\/span>\n        <\/a>\n              <a href=\"#3\" class=\"block-post-anchors-item text-14 font-bold\">\n          <span>App Target Audience: Devlight Approach and Example<\/span>\n        <\/a>\n              <a href=\"#4\" class=\"block-post-anchors-item text-14 font-bold\">\n          <span>Detecting Tips: Where and How to Gather Info<\/span>\n        <\/a>\n              <a href=\"#5\" class=\"block-post-anchors-item text-14 font-bold\">\n          <span>Common Mistakes<\/span>\n        <\/a>\n              <a href=\"#6\" class=\"block-post-anchors-item text-14 font-bold\">\n          <span>Summary<\/span>\n        <\/a>\n          <\/div>\n  <\/div>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/devlight.io\/wp-content\/webp-express\/webp-images\/uploads\/2023\/01\/Article-1024x538.png.webp\" alt=\"\" class=\"wp-image-9067\" srcset=\"https:\/\/devlight.io\/wp-content\/webp-express\/webp-images\/uploads\/2023\/01\/Article-1024x538.png.webp 1024w, https:\/\/devlight.io\/wp-content\/webp-express\/webp-images\/uploads\/2023\/01\/Article-300x158.png.webp 300w, https:\/\/devlight.io\/wp-content\/webp-express\/webp-images\/uploads\/2023\/01\/Article-768x403.png.webp 768w, https:\/\/devlight.io\/wp-content\/webp-express\/webp-images\/uploads\/2023\/01\/Article-1536x806.png.webp 1536w, https:\/\/devlight.io\/wp-content\/webp-express\/webp-images\/uploads\/2023\/01\/Article-2048x1075.png.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Business success and big sales are impossible without understanding who you are selling to. Let&#8217;s figure out how to determine the pool of users to target your app and what simple stages will help you tackle this complicated process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1\">Why Is It Important to Know Your Mobile App Target Audience?<\/h2>\n\n\n\n<p>A target audience is a group of people who are potentially interested in your offer. Determining this user category helps you properly address customers and build communications competently. In addition, knowledge of the target audience helps to choose the right channels for promotion and rationally use the budget.<\/p>\n\n\n\n<p>Any mobile app has a specific direction: it offers a product or service and delves into a specific topic. Only a certain group of people are naturally interested in it because no app in the world can cater to all. You need to find these people and understand how to make the app entertaining to them and make them want to stay longer. Once you have a good mindset, you can create data-driven content, focusing on the things that matter most to your intended users.<\/p>\n\n\n\n      <div id=\"block_6417e1f28de20\" class=\"cta-simple alignfull l-block\" >\n  \n    <style>\r\n    .cta-simple {\r\n      padding: 120px 0;\r\n    }\r\n    .cta-simple__inner {\r\n      background: linear-gradient(254.25deg, rgba(255, 255, 255, 0.13) 14.31%, rgba(0, 0, 0, 0) 100%), #000000;\r\n      box-shadow: 15px 21px 120px 2px rgba(0, 0, 0, 0.25);\r\n      border-radius: 8px;\r\n      display: flex;\r\n      align-items: center;\r\n      max-width: 650px;\r\n      padding: 45px 32px;\r\n      gap: 65px;\r\n      color: #fff;\r\n      margin: 0 auto;\r\n      position: relative;\r\n      overflow: hidden;\r\n    }\r\n    .post-wrap .cta-simple {\r\n      padding: 20px 0;\r\n    }\r\n    .post-wrap .cta-simple .l-wrap {\r\n      padding-left: 0;\r\n      padding-right: 0;\r\n    }\r\n    .post-wrap .cta-simple__inner {\r\n      max-width: 100%;\r\n    }\r\n    .cta-simple__inner.with-shape::after {\r\n      content: '';\r\n      display: block;\r\n      width: 460px;\r\n      height: 460px;\r\n      position: absolute;\r\n      right: -178px;\r\n      bottom: -185px;\r\n      border-radius: 50%;\r\n      z-index: 1;\r\n    }\r\n    .cta-simple__inner.black {\r\n      background: linear-gradient(254.25deg, rgba(255, 255, 255, 0.13) 14.31%, rgba(0, 0, 0, 0) 100%), #000000;\r\n      box-shadow: 15px 21px 120px 2px rgba(0, 0, 0, 0.25);\r\n      color: #fff;\r\n    }\r\n    .cta-simple__inner.white {\r\n      background: #FFFFFF;\r\n      box-shadow: 15px 21px 120px 2px rgba(0, 0, 0, 0.25);\r\n      color: #000101;\r\n\r\n    }\r\n    .cta-simple__inner.with-shape.black::after {\r\n      background: linear-gradient(232.35deg, rgba(255, 255, 255, 0.2) 24.18%, rgba(0, 0, 0, 0) 80.26%), #000000;\r\n      box-shadow: -17px -16px 40px rgba(255, 255, 255, 0.13);\r\n    }\r\n    .cta-simple__inner.with-shape.white::after {\r\n      background: #FFFFFF;\r\n      box-shadow: -17px -16px 40px rgba(0, 0, 0, 0.12);\r\n    }\r\n    .cta-simple__inner > * {\r\n      position: relative;\r\n      z-index: 2;\r\n    }\r\n    .cta-simple__title {\r\n      font-family: 'RoadRadio';\r\n      font-weight: 700;\r\n      font-size: 24px;\r\n      line-height: 32px;\r\n      margin-bottom: 4px;\r\n      text-transform: uppercase;\r\n    }\r\n    .cta-simple__text {\r\n      font-weight: 400;\r\n      font-size: 18px;\r\n      line-height: 28px;\r\n    }\r\n    @media (max-width: 640px) {\r\n      .cta-simple__inner {\r\n        flex-direction: column;\r\n        text-align: center;\r\n        gap: 30px;\r\n      }\r\n      .cta-simple__text {\r\n        font-weight: 400;\r\n        font-size: 14px;\r\n        line-height: 20px;\r\n      }\r\n    }\r\n  <\/style>\r\n  <div class=\"l-wrap\">\r\n\r\n    <div class=\"cta-simple__inner with-shape black\">\r\n      <div class=\"cta-simple__col\">\r\n        <div class=\"cta-simple__title\">Don&#8217;t waste time and resources<\/div>        <div class=\"cta-simple__text\"><p>App Playbook is the ultimate solution. With a bulletproof sequence of 75 App Building Tasks and real-life cases that have already driven 35M app installs, your app&#8217;s success is guaranteed!<\/p><\/div>      <\/div>\r\n      <div class=\"cta-simple__col\">\r\n                          <a class=\"cta-simple__btn c-btn\" href=\"https:\/\/www.app-playbook.com\/?utm_source=devlight.io&#038;utm_medium=site&#038;utm_campaign=cta-time\" target=\"_blank\">Learn more<\/a>\r\n              <\/div>\r\n    <\/div>\r\n\r\n  <\/div>\r\n\r\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"2\">How to Detect a Mobile App Target Audience in 8 Steps<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/NXiP2YODQvVfoUmaXxWKHeXmqEvi-tdJ5WP1fIaZ3cxIm0v3YRXpZid4M3Qec3qFoBb4mnIkBaj3CMNglgWIUDwMz0Em2XknqIu416xFKbEd5zK6GSThT0_6iQFAk2m4yvpQpv_e1ZRRLEVmhXi0DxrB7RYRoaoL3h8U2daI_bkpFbDr9mdKMpXg56fuNQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>In order to create an application that will cover the user&#8217;s needs and provide value, it is necessary to define the target audience clearly. Know your target users to create an app that will fit them, make them want to stay, invest money into your project, and share it with others. First study those you target and then shape the data you have about them into a tangible product.&nbsp;<\/p>\n\n\n\n<p>Here is the guide we follow at Devlight to offer our development solutions based on TA analysis and not guesswork:&nbsp;<\/p>\n\n\n\n<p><strong>Step 1. Identify Your App\u2019s Business Value<\/strong><\/p>\n\n\n\n<p>A business should be profitable to bring mental and material satisfaction. To reach this, app owners should, first of all, focus on the needs of customers and satisfy them to the maximum: sell what the market dictates, what is in demand by consumers. At the same time, the price should be within the preferable or reachable maximum.<\/p>\n\n\n\n<p>Identify your app\u2019s business value, remembering that a customer doesn\u2019t buy your app as such but seeks the next benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>solving some of their problems;<\/li>\n\n\n\n<li>satisfying some of their certain needs.<\/li>\n<\/ul>\n\n\n\n<p>Keep that in mind and pack your application into a convenient form meeting at least one or, ideally, two of these requirements.<\/p>\n\n\n\n<p><strong>Step 2. Conduct Market Research<\/strong><\/p>\n\n\n\n<p>Marketing analysis is the collection and processing of information with the aim of creating a foundation for further planning and achieving the best combination of 4P (product, price, promotion, place). <a href=\"https:\/\/devlight.io\/blog\/how-to-conduct-mobile-app-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">Study the market<\/a> to be ready to form your offer: what product you sell, at what price, how you are going to tell others about it, and where people can interact with your product.&nbsp;<\/p>\n\n\n\n<p><strong>Step 3. Explore Your Current User Base&nbsp;<\/strong><\/p>\n\n\n\n<p>You may explore your current user base or start building it from scratch. You can customize Google Analytics to perform in-depth target audience analysis if you already have a website. Suppose your business has a website blog, custom relationship management system, social media accounts, live chat system, or YouTube channel. In that case, you may already operate with lots of data about your client&#8217;s behavior.&nbsp;<\/p>\n\n\n\n<p>But what if you&#8217;re building a business from scratch with no customers? Then creating a landing page can be a rational solution. This typically one-pager can describe the benefits of your future application with a call-to-action or a survey at the end. Apply Google Analytics to your ads page traffic to study the psychographics, geographic locations, demographics, and your site visitors\u2019 preferred devices.<\/p>\n\n\n\n<p><strong>Step 4. Find Out Who Uses Your Competitors\u2019 Apps<\/strong><\/p>\n\n\n\n<p>Select your competitors, gather data on their audience, then study and describe their characteristics \u2014 check user reviews in the app stores. This can give you a variety of insights into the needs and wants of your potential users, as well as features they expect in your app and services that are not that necessary.<\/p>\n\n\n\n<p>To break down the profiles of your intended users, you can examine your competitors&#8217; social media activity: focus on the posts with the best conversion, read comments, and even visit the accounts of the most active followers. What are they like? How do they behave? Additionally, you can study the results of marketing campaigns and ASO strategies used by the competitors to find out what is and isn&#8217;t working for your target audience.<br><\/p>\n\n\n\n<p><strong>Step 5. Draw up a Preliminary Target User Profile<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Target Audience Demographics <\/em>(region, city\/rural area, sex or gender age range, educational level, field of activity, nationality and language, income, family size)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Target Audience Preferences. <\/em>At this stage, you need to find out what the audience knows about the area you need, what they think about it, how they feel about it, and how they act. Answer the questions about:<br>&#8211; self-efficacy \u2014 do they believe they can solve the problem?<br>&#8211; social norms and social support \u2014 how does society&#8217;s attitude to their problem influence the audience, and what level of support do users expect<br>&#8211; personal protection \u2014 do they think they can solve this problem on their own, and in what way?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Target Audience In-Market Behavior <\/em>(communication channels they use often and rarely, are they emotional buyers or picky clients, how likely are they to switch from their favorite product already <a href=\"https:\/\/devlight.io\/blog\/how-to-conduct-mobile-app-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">existing on the market<\/a> to yours and why)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Target Audience Psychographics<\/em> (needs and concerns, desires, values, interests, occupation, thoughts on general topics, lifestyle, and traits)<\/li>\n<\/ul>\n\n\n\n<p>You should also detect user pains from obvious to masked at this stage. This method is one of the most effective when it comes to positioning a product or service. Sometimes it is not so important how old your target customer is and where they live, but what \u201cpain\u201d they suffer from and what task you can solve for them.&nbsp;<\/p>\n\n\n\n<p><strong>Step 6. Find Fictional Prospects in Real Life<\/strong><\/p>\n\n\n\n<p>Seek real people who fit your target user profile and whom you can contact to discuss their needs and desires. You can find eligible respondents offline in your local area, including family members, acquaintances,&nbsp; friends, neighbors, coaches, colleagues, etc., or while attending various offline events (e.g., master classes, entertainment events).<\/p>\n\n\n\n<p>Interact with these people to see whether they match all the characteristics you imagined for your potential user profile. If not, iterate changes to make the fictional profile closer to the real one. Make sure your profiles act and think like real people. Then, start using channels to reach out to your audience. Creating a simple landing page to collect user data and encourage people to subscribe is another great method to find prospects.<\/p>\n\n\n\n<p><strong>Step 7. Create Your User Personas<\/strong><\/p>\n\n\n\n<p>This step is necessary to turn your abstract data into a realistic composite image. Look at all the recorded characteristics and pictures, not columns with lines but a living person. Give them a name, describe their weekday and weekend, relationships with loved ones, shopping behavior, etc. And so for each segment of the target audience. Now you will know exactly how to approach this person and how to attract them.<\/p>\n\n\n\n<p>Psychological and social portraits that can be created using segmentation will help to make up an average portrait and better \u201cfeel\u201d your audience. Determine what they need and at what time.<\/p>\n\n\n\n<p><strong>Step 8. Iterate and Revise<\/strong><\/p>\n\n\n\n<p>You need to control who your potential and existing customers are, from product creation to cost calculations and sales channel definition. It will be possible to create the necessary goods only if you imagine who your buyer is and what their portrait is. The effectiveness of promotion depends on this. Revise your audience from time to time so that you can effectively respond to new needs and change the product if necessary.<\/p>\n\n\n\n      <div id=\"block_6417e5948de28\" class=\"cta-bg alignfull l-block\" >\n  \n    <style>\r\n    .cta-bg {\r\n      padding: 120px 0;\r\n    }\r\n    .cta-bg__inner {\r\n      background: linear-gradient(254.25deg, rgba(255, 255, 255, 0.13) 14.31%, rgba(0, 0, 0, 0) 100%), #000000;\r\n      box-shadow: 15px 21px 120px 2px rgba(0, 0, 0, 0.25);\r\n      border-radius: 20px;\r\n      display: flex;\r\n      flex-direction: column;\r\n      align-items: flex-end;\r\n      max-width: 650px;\r\n      padding: 50px;\r\n      color: #fff;\r\n      margin: 0 auto;\r\n      position: relative;\r\n      overflow: hidden;\r\n\r\n      background-position: left center;\r\n      background-repeat: no-repeat;\r\n      background-size: contain;\r\n    }\r\n    .cta-bg__inner::after {\r\n      content: '';\r\n      position: absolute;\r\n      display: block;\r\n      width: 95%;\r\n      top: 0;\r\n      right: 0;\r\n      bottom: 0;\r\n      left: auto;\r\n      height: 100%;\r\n      background: linear-gradient(270.09deg, #000000 50.07%, rgba(0, 0, 0, 0) 88.17%);\r\n      transform: matrix(1, 0, 0, -1, 0, 0);\r\n    }\r\n    .post-wrap .cta-bg {\r\n      padding: 20px 0;\r\n    }\r\n    .post-wrap .cta-bg .l-wrap {\r\n      padding-left: 0;\r\n      padding-right: 0;\r\n    }\r\n    .post-wrap .cta-bg__inner {\r\n      max-width: 100%;\r\n    }\r\n\r\n    .cta-bg__inner > * {\r\n      position: relative;\r\n      z-index: 2;\r\n    }\r\n    .cta-bg__title {\r\n      font-family: 'RoadRadio';\r\n      font-weight: 400;\r\n      font-size: 32px;\r\n      line-height: 40px;\r\n      margin-bottom: 23px;\r\n      text-transform: uppercase;\r\n      max-width: 389px;\r\n      text-align: right;\r\n    }\r\n    .cta-bg__text {\r\n      font-weight: 400;\r\n      font-size: 18px;\r\n      line-height: 28px;\r\n      max-width: 340px;\r\n      text-align: right;\r\n    }\r\n    .cta-bg__text p:first-of-type {\r\n      margin-top: 0;\r\n    }\r\n    .cta-bg__btn {\r\n      margin-top: calc(41px - 0.9em);\r\n    }\r\n    @media (max-width: 640px) {\r\n      .cta-bg__inner {\r\n        padding: 45px 32px;\r\n        align-items: center;\r\n      }\r\n      .cta-bg__title {\r\n        text-align: center;\r\n      }\r\n      .cta-bg__text {\r\n        text-align: center;\r\n        font-size: 14px;\r\n        line-height: 20px;\r\n      }\r\n      .cta-bg__inner::after {\r\n        background: #000000;\r\n        width: 100%;\r\n      }\r\n    }\r\n  <\/style>\r\n  <div class=\"l-wrap\">\r\n\r\n    <div class=\"cta-bg__inner\" style=\"background-image: url(https:\/\/devlight.io\/wp-content\/webp-express\/webp-images\/uploads\/2023\/03\/GoGo.png.webp)\">\r\n      <div class=\"cta-bg__title\">What&#8217;s the secret to building an app that acquires millions of installs?<\/div>      <div class=\"cta-bg__text\"><p>It&#8217;s all in App Playbook. Our tried-and-true sequence of 75 tasks has already driven 35M installs, and now it&#8217;s your turn to experience the same level of success!<\/p><\/div>                    <a class=\"cta-bg__btn c-btn\" href=\"https:\/\/www.app-playbook.com\/?utm_source=devlight.io&#038;utm_medium=site&#038;utm_campaign=cta-secret\" target=\"_blank\">Learn more<\/a>\r\n          <\/div>\r\n\r\n  <\/div>\r\n\r\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"3\">App Target Audience: Devlight Approach and Example<\/h2>\n\n\n\n<p>First, you must draw up a plan for analyzing the target audience. We offer the following steps to understand what kind of consumer your brand is: interests, demographics, needs, and so on. Here is an example of how we do it at Devlight with a real case of <a href=\"https:\/\/devlight.io\/portfolio\/vodafone\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vodafone Neobank<\/a>:<\/p>\n\n\n\n<p><strong><em>&#8211; User Research. <\/em><\/strong>Ask about the characteristics that matter to your potential users, the reasons for the purchase, and the important features. After a detailed survey, answer the following questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What key needs should the product solve?<\/li>\n\n\n\n<li>What are the main consumer requirements for the product?<\/li>\n\n\n\n<li>Are there specific socio-demographic characteristics of your audience (gender, age, occupation, social status)?<\/li>\n\n\n\n<li>How do the psychographic features of my target audience look (lifestyle, life position, values, motivation for buying)?<\/li>\n\n\n\n<li>How and where does the customer find out about the product?<\/li>\n\n\n\n<li>How will the customer buy the product? What will motivate them to purchase?<\/li>\n<\/ul>\n\n\n\n<p><strong><em>&#8211; User Profiling &amp; Segmentation. <\/em><\/strong>There is no need to be afraid of segmenting and reducing the circle of potential customers. Such actions will only increase profits if done correctly. Creating the user avatar is an effective concept when it comes to user profiling. It is practically an advanced version of the target audience. The difference lies in the fact that you no longer define a group of people but specific individuals. That is, you develop your advertising campaign for a specific person but make it work for thousands of average individuals.<\/p>\n\n\n\n<p><strong><em>&#8211; In-Depth and Quantitative Interviews. <\/em><\/strong>Quantitative and qualitative analysis are complementary methods that can be combined in surveys to provide comprehensive results. Simply put, quantitative data gives you numbers to back up the general points of your research. Qualitative data provide details for a deep understanding of their full implications. At Devlight, we conduct interviews to better understand our mobile app target audience and validate focus group ideas.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/ivAICQGmO1v53NeAfQPq05aL9zbT-g24UqudTwaRyBk8ePvSCCZUF4SHWNzJdxZBDoSKCBk8Phh8gn9N7R_WbH8zY7Y3LBg012uTdD65WaZrf_I0n49qyXT53NsG4wWQFIE21j8QhoA3XSP1TfGiHdepNDh0G2JJlx2Zn3koOEA1ONuyKRjvcspZLzvEDg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4\">Mobile App Target Audience Detecting Tips: Where and How to Gather Info<\/h2>\n\n\n\n<p>We have prepared tools that allow you to collect customer data. We will only give working mechanisms that allow us to describe the target audience and draw up a portrait of a potential buyer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Live Communication<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Consider real-life examples. Think about your friends or relatives who suffer from a certain inconvenience and would like to try a product that could solve it. Chances are your social circle shares the same values as you as a business owner: ask them about their vision of your product or what they lack in competitors\u2019 products. Attend places where you can potentially meet your TA and dedicate some time to small talk.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social Network<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Most social networks offer convenience mobile app target audience analysis instruments inside the app. Just open the analytics sections to learn reliable data on your audience\u2019s gender, age, and preferences.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Statista<\/strong><\/li>\n<\/ul>\n\n\n\n<p>This German company gathers user data and provides ready-made target audience solutions. Statista can be a perfect instrument for surveys, marketing campaigns, and studying buying behaviors. The platform is available on a subscription basis, allowing you to create a profile with your company\u2019s data and track real-time market trends or user survey results.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Trends<\/strong><\/li>\n<\/ul>\n\n\n\n<p>They will help you keep track of market trends, the geography of interest in the product, the level of recognition of the company, and competitors. You can also monitor the information field and be aware of trends.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Analytics<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Google Analytics is a service for analyzing user behavior on the Internet. It is a must-have for website owners and internet marketers interested in studying their app audience. In Google Analytics, you can find information such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>demographic characteristics of the audience (language, country, city);<\/li>\n\n\n\n<li>information about the operating systems used to visit your site;<\/li>\n\n\n\n<li>mobile device data;<\/li>\n\n\n\n<li>traffic sources;<\/li>\n\n\n\n<li>features of behavior;<\/li>\n\n\n\n<li>demographic data;<\/li>\n\n\n\n<li>interests;<\/li>\n\n\n\n<li>geography.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Online Survey Tools<\/strong><\/li>\n<\/ul>\n\n\n\n<p>When you urgently need to conduct small <a href=\"https:\/\/devlight.io\/blog\/how-to-conduct-mobile-app-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">market research<\/a> on the app audience, study its needs or get the opinion of customers that is relevant to the business, online survey services come to the rescue. Many tools differ in their purpose and functionality: Google Forms, Survey Monkey, Survio, EXAMINAIRE, etc.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketing Campaigns<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Market research campaigns will take the most resources. This is logical because they are the most effective way to collect information about consumers. Run an ad on your landing page or post about your app and see which audience interacts with the post or site. You will definitely need this useful information when determining the mobile app&#8217;s target audience. Seek all ways to interact with the target audience to gather the next data:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>their age;<\/li>\n\n\n\n<li>gender;<\/li>\n\n\n\n<li>level of education;<\/li>\n\n\n\n<li>field of activity;<\/li>\n\n\n\n<li>the approximate level of income;<\/li>\n\n\n\n<li>hobby;<\/li>\n\n\n\n<li>what is the most important factor to them when making a purchase;<\/li>\n\n\n\n<li>why would they place an order from you;<\/li>\n\n\n\n<li>what they like\/dislike about the project, etc.<\/li>\n<\/ul>\n\n\n\n<p>This is not an exhaustive list; many more questions could be included. Finally, you can grant your client for completing the survey a bonus encouraging them for more purchases: a discount, bonuses, or a sticker for a computer or smartphone.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Forums and Message\/Image Boards<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Internet oldies like forum sites know much about people&#8217;s preferences. An ordinary user will bypass such platforms, so only the dedicated stay. Forums are attended only by those who talk about their personal experience of using the products. Yes, they are almost a forgotten phenomenon. But such sites show what people pay attention to when choosing a product.<br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reviews Platforms<\/strong><\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.oberlo.com\/blog\/online-review-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">89% of users<\/a> responded they are likely to check reviews on the product before subscribing or paying any fees. Clearly, reviews are essential to increase sales and product awareness. As a product creator, you can study the feedback on the app\u2019s pages to see the behavioral patterns of your target audience. Who is leaving comments? Who are these people? What are they dissatisfied with?\u00a0<\/p>\n\n\n\n      <div id=\"block_6417e2cf8de22\" class=\"cta-centered alignfull l-block\" >\n  \n    <style>\r\n    .cta-centered {\r\n      padding: 120px 0;\r\n    }\r\n    .cta-centered__inner {\r\n      background: #070707;\r\n      box-shadow: 15px 21px 120px 2px rgba(0, 0, 0, 0.25);\r\n      border-radius: 8px;\r\n      display: flex;\r\n      flex-direction: column;\r\n      align-items: center;\r\n      text-align: center;\r\n      max-width: 650px;\r\n      padding: 32px 32px 48px 32px;\r\n      color: #f1f1f1;\r\n      margin: 0 auto;\r\n      position: relative;\r\n      overflow: hidden;\r\n    }\r\n    .post-wrap .cta-centered {\r\n      padding: 20px 0;\r\n    }\r\n    .post-wrap .cta-centered .l-wrap {\r\n      padding-left: 0;\r\n      padding-right: 0;\r\n    }\r\n    .post-wrap .cta-centered__inner {\r\n      max-width: 100%;\r\n    }\r\n\r\n    .cta-centered__inner > * {\r\n      position: relative;\r\n      z-index: 2;\r\n    }\r\n    .cta-centered__title {\r\n      font-family: 'RoadRadio';\r\n      font-weight: 400;\r\n      font-size: 44px;\r\n      line-height: 40px;\r\n      margin-bottom: 5px;\r\n      text-transform: uppercase;\r\n      max-width: 360px;\r\n    }\r\n    .cta-centered__text {\r\n      font-weight: 400;\r\n      font-size: 18px;\r\n      line-height: 28px;\r\n      max-width: 300px;\r\n    }\r\n    .cta-centered__text p:first-of-type {\r\n      margin-top: 0;\r\n    }\r\n    .cta-centered__btn {\r\n      margin-top: calc(24px - 0.9em);\r\n    }\r\n    @media (max-width: 640px) {\r\n      .cta-centered__inner {\r\n\r\n      }\r\n      .cta-centered__title {\r\n        font-size: 32px;\r\n        line-height: 40px;\r\n      }\r\n      .cta-centered__text {\r\n        font-size: 14px;\r\n        line-height: 20px;\r\n      }\r\n    }\r\n  <\/style>\r\n  <div class=\"l-wrap\">\r\n\r\n    <div class=\"cta-centered__inner\">\r\n      <div class=\"cta-centered__title\">take your app to the top<\/div>      <div class=\"cta-centered__text\"><p>The ultimate founder&#8217;s checklist of 75 tasks to build, launch &amp; scale your app 3-5x faster systematically. Proven by 35M of app installs!<\/p><\/div>                    <a class=\"cta-simple__btn c-btn\" href=\"https:\/\/www.app-playbook.com\/?utm_source=devlight.io&#038;utm_medium=site&#038;utm_campaign=cta-top\" target=\"_blank\">Learn more<\/a>\r\n          <\/div>\r\n\r\n  <\/div>\r\n\r\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"5\">Finding Your Mobile App Target Audience: Common Mistakes<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Making a product, not solving customer problems<\/strong><\/li>\n<\/ul>\n\n\n\n<p>In business, the main thing is not the product but the customers. Many app owners forget about it and first deeply work on their product, releasing it to the market and then trying to find a suitable audience for it.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Believing that everyone in the world needs your product<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Describing the target audience is a long and painstaking task: you need to search, analyze, and iterate changes. Therefore, sometimes you just want to call your target audience \u201cwomen aged 20\u201340, married, with children, and an average income.\u201d Especially since your product seems unique and important to everyone, you don\u2019t want to limit yourself to narrow segments.<\/p>\n\n\n\n<p>In fact, such \u201cwomen aged 20\u201340\u201d are very different. Even if you sell something mundane, the mothers you target will have different tastes. If you don\u2019t hit the proper mobile app target audience, you will waste money by creating an application that doesn\u2019t cover the needs of users and doesn\u2019t encourage them to purchase any services from you.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Thinking that all TA representatives are the same<\/strong><\/li>\n<\/ul>\n\n\n\n<p>The target audience always falls into several segments: poorer and richer people and those with different opportunities, goals, and needs. For example, all people interested in a healthy lifestyle visit the gym, but someone wants to lose weight, someone just wants to stay active, and others want to build muscles and gain weight.<\/p>\n\n\n\n<p>You can easily miss individual groups if you make a single portrait of the target audience. Sometimes, completely different people, for example, men and women, fall into the portrait of the target audience. Even if they are similar in some respects, they need different approaches: their own advertising, their own communication strategy, and social media content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6\">Mobile App Target Audience: A Brief Summary<\/h2>\n\n\n\n<p>When launching the app, you must always consider the target audience: creating a product means evaluating advertising campaigns, developing a pricing policy, and choosing sales channels. By understanding who your target audience is and what is important to them, you will be able to create popular products and effective communications. In general, the target audience analysis should answer the next questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>who needs your product?<\/li>\n\n\n\n<li>what user pains does your product solve?<\/li>\n\n\n\n<li>where and how can the customer get the product?<\/li>\n\n\n\n<li>how does the customer get to know about the product?<\/li>\n<\/ul>\n\n\n\n<p>Use all of this data to direct your marketing campaigns better and adjust the final app to the market requirements: from UX to calls to actions, everything should focus on the users you are targeting.<\/p>\n\n\n\n      <div id=\"block_63bef94ba830a\" class=\"block-fullwidth-accordion block-accordion alignfull l-block\" >\n  \n  \n  <style>\n    .block-accordion .c-accordion.collapsed .c-accordion__el:nth-child(n + 5) {\n      display: none;\n    }\n  <\/style>\n\n  <div class=\"l-wrap\">\n    <div class=\"mb-8\">\n      <h2>How to Detect a Mobile App Target Audience: FAQ<\/h2>    <\/div>\n        <div class=\"c-accordion collapsed\">\n    \n      <div class=\"c-accordion__el\">\n      <h3 class=\"c-accordion__subtitle c-accordion__subtitle--active\">\n      <a href=\"#\">\n        How Long Does It Take To Find the Mobile App Target Audience?\n        <span class=\"c-accordion__plus\">\n          <svg width=\"8\" height=\"23\" viewBox=\"0 0 8 23\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path d=\"M4.35355 22.3101C4.15829 22.5053 3.84171 22.5053 3.64645 22.3101L0.464465 19.1281C0.269203 18.9328 0.269203 18.6162 0.464465 18.421C0.659727 18.2257 0.97631 18.2257 1.17157 18.421L4 21.2494L6.82843 18.421C7.02369 18.2257 7.34027 18.2257 7.53553 18.421C7.7308 18.6162 7.7308 18.9328 7.53553 19.1281L4.35355 22.3101ZM4.5 0.0434571L4.5 21.9565L3.5 21.9565L3.5 0.043457L4.5 0.0434571Z\" fill=\"#000101\"\/>\n          <\/svg>\n        <\/span>\n        <span class=\"c-accordion__minus\">\n          <svg width=\"8\" height=\"23\" viewBox=\"0 0 8 23\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path d=\"M4.35355 0.689947C4.15829 0.494686 3.84171 0.494686 3.64645 0.689947L0.464465 3.87193C0.269203 4.06719 0.269203 4.38377 0.464465 4.57903C0.659727 4.7743 0.97631 4.7743 1.17157 4.57903L4 1.75061L6.82843 4.57903C7.02369 4.7743 7.34027 4.7743 7.53553 4.57903C7.7308 4.38377 7.7308 4.06719 7.53553 3.87193L4.35355 0.689947ZM4.5 22.9565L4.5 1.0435L3.5 1.0435L3.5 22.9565L4.5 22.9565Z\" fill=\"#000101\"\/>\n          <\/svg>\n        <\/span>\n      <\/a>\n      <\/h3>\n\n      <div class=\"c-accordion__text c-accordion__text--active\" >\n        <p><span style=\"font-weight: 400;\">Creating a user persona for an app can take a few days. Carrying out client surveys involving focus groups may require weeks and months. Generally, a basic target audience app analysis will take several weeks to a month.<\/span><\/p>      <\/div>\n      <\/div>\n\n      \n      <div class=\"c-accordion__el\">\n      <h3 class=\"c-accordion__subtitle\">\n      <a href=\"#\">\n        Who Should Search for the Target Audience for Your Application?\n        <span class=\"c-accordion__plus\">\n          <svg width=\"8\" height=\"23\" viewBox=\"0 0 8 23\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path d=\"M4.35355 22.3101C4.15829 22.5053 3.84171 22.5053 3.64645 22.3101L0.464465 19.1281C0.269203 18.9328 0.269203 18.6162 0.464465 18.421C0.659727 18.2257 0.97631 18.2257 1.17157 18.421L4 21.2494L6.82843 18.421C7.02369 18.2257 7.34027 18.2257 7.53553 18.421C7.7308 18.6162 7.7308 18.9328 7.53553 19.1281L4.35355 22.3101ZM4.5 0.0434571L4.5 21.9565L3.5 21.9565L3.5 0.043457L4.5 0.0434571Z\" fill=\"#000101\"\/>\n          <\/svg>\n        <\/span>\n        <span class=\"c-accordion__minus\">\n          <svg width=\"8\" height=\"23\" viewBox=\"0 0 8 23\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path d=\"M4.35355 0.689947C4.15829 0.494686 3.84171 0.494686 3.64645 0.689947L0.464465 3.87193C0.269203 4.06719 0.269203 4.38377 0.464465 4.57903C0.659727 4.7743 0.97631 4.7743 1.17157 4.57903L4 1.75061L6.82843 4.57903C7.02369 4.7743 7.34027 4.7743 7.53553 4.57903C7.7308 4.38377 7.7308 4.06719 7.53553 3.87193L4.35355 0.689947ZM4.5 22.9565L4.5 1.0435L3.5 1.0435L3.5 22.9565L4.5 22.9565Z\" fill=\"#000101\"\/>\n          <\/svg>\n        <\/span>\n      <\/a>\n      <\/h3>\n\n      <div class=\"c-accordion__text\"  style=\"display: none;\">\n        <p><span style=\"font-weight: 400;\">The search for the target audience for your application is a dedicated process that consists of several steps and should be carried out by a professional team. Devlight conducts target audience analysis from scratch using the next methods: competitor research, trend research, market research, and creating user portraits (demographics, preferences, psuchographics). <a href=\"https:\/\/devlight.io\/contact-us\/\">\u0421ontact us<\/a>, and we will easily find your target audience!<\/span><\/p>      <\/div>\n      <\/div>\n\n      \n      <div class=\"c-accordion__el\">\n      <h3 class=\"c-accordion__subtitle\">\n      <a href=\"#\">\n        Is There a Difference in the Target Audience for Android and iOS Apps?\n        <span class=\"c-accordion__plus\">\n          <svg width=\"8\" height=\"23\" viewBox=\"0 0 8 23\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path d=\"M4.35355 22.3101C4.15829 22.5053 3.84171 22.5053 3.64645 22.3101L0.464465 19.1281C0.269203 18.9328 0.269203 18.6162 0.464465 18.421C0.659727 18.2257 0.97631 18.2257 1.17157 18.421L4 21.2494L6.82843 18.421C7.02369 18.2257 7.34027 18.2257 7.53553 18.421C7.7308 18.6162 7.7308 18.9328 7.53553 19.1281L4.35355 22.3101ZM4.5 0.0434571L4.5 21.9565L3.5 21.9565L3.5 0.043457L4.5 0.0434571Z\" fill=\"#000101\"\/>\n          <\/svg>\n        <\/span>\n        <span class=\"c-accordion__minus\">\n          <svg width=\"8\" height=\"23\" viewBox=\"0 0 8 23\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path d=\"M4.35355 0.689947C4.15829 0.494686 3.84171 0.494686 3.64645 0.689947L0.464465 3.87193C0.269203 4.06719 0.269203 4.38377 0.464465 4.57903C0.659727 4.7743 0.97631 4.7743 1.17157 4.57903L4 1.75061L6.82843 4.57903C7.02369 4.7743 7.34027 4.7743 7.53553 4.57903C7.7308 4.38377 7.7308 4.06719 7.53553 3.87193L4.35355 0.689947ZM4.5 22.9565L4.5 1.0435L3.5 1.0435L3.5 22.9565L4.5 22.9565Z\" fill=\"#000101\"\/>\n          <\/svg>\n        <\/span>\n      <\/a>\n      <\/h3>\n\n      <div class=\"c-accordion__text\"  style=\"display: none;\">\n        <p><span style=\"font-weight: 400;\">The slight difference between iOS and Android users lies in their capabilities (different user experiences via the platform) and engagement (iOS users spend <\/span><a href=\"https:\/\/www.asapdevelopers.com\/android-vs-ios-users\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">more time<\/span><\/a><span style=\"font-weight: 400;\"> on their phones). Thus, targeting the <\/span><span style=\"font-weight: 400;\">app audience<\/span><span style=\"font-weight: 400;\"> for an iOS or Android app will differ.<\/span><\/p>      <\/div>\n      <\/div>\n\n          <\/div>\n        <\/div>\n\n      <script type=\"application\/ld+json\">\n      {\n        \"@context\": \"https:\/\/schema.org\",\n        \"@type\": \"FAQPage\",\n        \"mainEntity\": [\n                {\n          \"@type\": \"Question\",\n          \"name\": \"How Long Does It Take To Find the Mobile App Target Audience?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Creating a user persona for an app can take a few days. Carrying out client surveys involving focus groups may require weeks and months. Generally, a basic target audience app analysis will take several weeks to a month.\"\n          }\n        },                {\n          \"@type\": \"Question\",\n          \"name\": \"Who Should Search for the Target Audience for Your Application?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"The search for the target audience for your application is a dedicated process that consists of several steps and should be carried out by a professional team. Devlight conducts target audience analysis from scratch using the next methods: competitor research, trend research, market research, and creating user portraits (demographics, preferences, psuchographics). \u0421ontact us, and we will easily find your target audience!\"\n          }\n        },                {\n          \"@type\": \"Question\",\n          \"name\": \"Is There a Difference in the Target Audience for Android and iOS Apps?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"The slight difference between iOS and Android users lies in their capabilities (different user experiences via the platform) and engagement (iOS users spend more time on their phones). Thus, targeting the app audience for an iOS or Android app will differ.\"\n          }\n        }                ]\n      }\n    <\/script>\n      \n<\/div>","protected":false},"excerpt":{"rendered":"<p>Business success and big sales are impossible without understanding who you are selling to. Let&#8217;s figure out how to determine the pool of users to target your app and what simple stages will help you tackle this complicated process. Why Is It Important to Know Your Mobile App Target Audience? A target audience is a [&hellip;]<\/p>","protected":false},"author":10,"featured_media":9069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[101],"tags":[],"coauthors":[66,68],"class_list":["post-9053","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-app-playbook"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Detect a Mobile App Target Audience - Devlight<\/title>\n<meta name=\"description\" content=\"Study your mobile app target audience properly with a detailed guide from Devlight. Focus your business perspectives on the right solutions by targeting the audience efficiently.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devlight.io\/blog\/how-to-detect-a-mobile-app-target-audience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Detect a Mobile App Target Audience - Devlight\" \/>\n<meta property=\"og:description\" content=\"Study your mobile app target audience properly with a detailed guide from Devlight. Focus your business perspectives on the right solutions by targeting the audience efficiently.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/devlight.io\/blog\/how-to-detect-a-mobile-app-target-audience\/\" \/>\n<meta property=\"og:site_name\" content=\"Devlight\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-13T14:55:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-26T17:34:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/devlight.io\/wp-content\/uploads\/2023\/01\/Article-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"272\" \/>\n\t<meta property=\"og:image:height\" content=\"310\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ihor Polych, Liubomyr Miller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ihor Polych, Liubomyr Miller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/devlight.io\/blog\/how-to-detect-a-mobile-app-target-audience\/\",\"url\":\"https:\/\/devlight.io\/blog\/how-to-detect-a-mobile-app-target-audience\/\",\"name\":\"How to Detect a Mobile App Target Audience - Devlight\",\"isPartOf\":{\"@id\":\"https:\/\/devlight.io\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/devlight.io\/blog\/how-to-detect-a-mobile-app-target-audience\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/devlight.io\/blog\/how-to-detect-a-mobile-app-target-audience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/devlight.io\/wp-content\/uploads\/2023\/01\/Article-1.png\",\"datePublished\":\"2023-01-13T14:55:19+00:00\",\"dateModified\":\"2024-07-26T17:34:18+00:00\",\"author\":{\"@id\":\"https:\/\/devlight.io\/#\/schema\/person\/051e2c80d4c5965146adf2df0d5ef7ab\"},\"description\":\"Study your mobile app target audience properly with a detailed guide from Devlight. Focus your business perspectives on the right solutions by targeting the audience efficiently.\",\"breadcrumb\":{\"@id\":\"https:\/\/devlight.io\/blog\/how-to-detect-a-mobile-app-target-audience\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/devlight.io\/blog\/how-to-detect-a-mobile-app-target-audience\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/devlight.io\/blog\/how-to-detect-a-mobile-app-target-audience\/#primaryimage\",\"url\":\"https:\/\/devlight.io\/wp-content\/uploads\/2023\/01\/Article-1.png\",\"contentUrl\":\"https:\/\/devlight.io\/wp-content\/uploads\/2023\/01\/Article-1.png\",\"width\":272,\"height\":310},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/devlight.io\/blog\/how-to-detect-a-mobile-app-target-audience\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/devlight.io\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Detect a Mobile App Target Audience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/devlight.io\/#website\",\"url\":\"https:\/\/devlight.io\/\",\"name\":\"Devlight\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/devlight.io\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/devlight.io\/#\/schema\/person\/051e2c80d4c5965146adf2df0d5ef7ab\",\"name\":\"Ihor Polych\",\"description\":\"Hi, I am Ihor Polych. I am incredibly inspired by technologies. That\u2019s why I decided to keep up with these events and contribute to the digital transformation \u2013 the biggest transformation in the history of the world. 6 years ago I created Devlight to make a positive impact on the world with the help of technology. Having studied the resources available, I\u2019ve chosen a niche for mobile application development and focused on creating a unique experience between smartphone applications and their end-users. This experience is the one to determine the success of your product. In the six years since the foundation of the company, it has become a leader in the Ukrainian mobile development market showing it\u2019s worth to Europe. The mobile applications created by our company have been downloaded more than 35 million times, which is a fantastic indicator. The huge variety of technologies used in our products gives a number of advantages over competitors, meanwhile, the simplicity and clarity of the interfaces create a great user experience. It will be very interesting for me to talk to you and look for new opportunities.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/ihorpolych\/\"],\"url\":\"https:\/\/devlight.io\/author\/ihor\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Detect a Mobile App Target Audience - Devlight","description":"Study your mobile app target audience properly with a detailed guide from Devlight. Focus your business perspectives on the right solutions by targeting the audience efficiently.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/devlight.io\/blog\/how-to-detect-a-mobile-app-target-audience\/","og_locale":"en_US","og_type":"article","og_title":"How to Detect a Mobile App Target Audience - Devlight","og_description":"Study your mobile app target audience properly with a detailed guide from Devlight. Focus your business perspectives on the right solutions by targeting the audience efficiently.","og_url":"https:\/\/devlight.io\/blog\/how-to-detect-a-mobile-app-target-audience\/","og_site_name":"Devlight","article_published_time":"2023-01-13T14:55:19+00:00","article_modified_time":"2024-07-26T17:34:18+00:00","og_image":[{"width":272,"height":310,"url":"https:\/\/devlight.io\/wp-content\/uploads\/2023\/01\/Article-1.png","type":"image\/png"}],"author":"Ihor Polych, Liubomyr Miller","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ihor Polych, Liubomyr Miller","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/devlight.io\/blog\/how-to-detect-a-mobile-app-target-audience\/","url":"https:\/\/devlight.io\/blog\/how-to-detect-a-mobile-app-target-audience\/","name":"How to Detect a Mobile App Target Audience - Devlight","isPartOf":{"@id":"https:\/\/devlight.io\/#website"},"primaryImageOfPage":{"@id":"https:\/\/devlight.io\/blog\/how-to-detect-a-mobile-app-target-audience\/#primaryimage"},"image":{"@id":"https:\/\/devlight.io\/blog\/how-to-detect-a-mobile-app-target-audience\/#primaryimage"},"thumbnailUrl":"https:\/\/devlight.io\/wp-content\/uploads\/2023\/01\/Article-1.png","datePublished":"2023-01-13T14:55:19+00:00","dateModified":"2024-07-26T17:34:18+00:00","author":{"@id":"https:\/\/devlight.io\/#\/schema\/person\/051e2c80d4c5965146adf2df0d5ef7ab"},"description":"Study your mobile app target audience properly with a detailed guide from Devlight. Focus your business perspectives on the right solutions by targeting the audience efficiently.","breadcrumb":{"@id":"https:\/\/devlight.io\/blog\/how-to-detect-a-mobile-app-target-audience\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/devlight.io\/blog\/how-to-detect-a-mobile-app-target-audience\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/devlight.io\/blog\/how-to-detect-a-mobile-app-target-audience\/#primaryimage","url":"https:\/\/devlight.io\/wp-content\/uploads\/2023\/01\/Article-1.png","contentUrl":"https:\/\/devlight.io\/wp-content\/uploads\/2023\/01\/Article-1.png","width":272,"height":310},{"@type":"BreadcrumbList","@id":"https:\/\/devlight.io\/blog\/how-to-detect-a-mobile-app-target-audience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/devlight.io\/"},{"@type":"ListItem","position":2,"name":"How to Detect a Mobile App Target Audience"}]},{"@type":"WebSite","@id":"https:\/\/devlight.io\/#website","url":"https:\/\/devlight.io\/","name":"Devlight","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/devlight.io\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/devlight.io\/#\/schema\/person\/051e2c80d4c5965146adf2df0d5ef7ab","name":"Ihor Polych","description":"Hi, I am Ihor Polych. I am incredibly inspired by technologies. That\u2019s why I decided to keep up with these events and contribute to the digital transformation \u2013 the biggest transformation in the history of the world. 6 years ago I created Devlight to make a positive impact on the world with the help of technology. Having studied the resources available, I\u2019ve chosen a niche for mobile application development and focused on creating a unique experience between smartphone applications and their end-users. This experience is the one to determine the success of your product. In the six years since the foundation of the company, it has become a leader in the Ukrainian mobile development market showing it\u2019s worth to Europe. The mobile applications created by our company have been downloaded more than 35 million times, which is a fantastic indicator. The huge variety of technologies used in our products gives a number of advantages over competitors, meanwhile, the simplicity and clarity of the interfaces create a great user experience. It will be very interesting for me to talk to you and look for new opportunities.","sameAs":["https:\/\/www.linkedin.com\/in\/ihorpolych\/"],"url":"https:\/\/devlight.io\/author\/ihor\/"}]}},"_links":{"self":[{"href":"https:\/\/devlight.io\/wp-json\/wp\/v2\/posts\/9053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devlight.io\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/devlight.io\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/devlight.io\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/devlight.io\/wp-json\/wp\/v2\/comments?post=9053"}],"version-history":[{"count":32,"href":"https:\/\/devlight.io\/wp-json\/wp\/v2\/posts\/9053\/revisions"}],"predecessor-version":[{"id":14200,"href":"https:\/\/devlight.io\/wp-json\/wp\/v2\/posts\/9053\/revisions\/14200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/devlight.io\/wp-json\/wp\/v2\/media\/9069"}],"wp:attachment":[{"href":"https:\/\/devlight.io\/wp-json\/wp\/v2\/media?parent=9053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/devlight.io\/wp-json\/wp\/v2\/categories?post=9053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/devlight.io\/wp-json\/wp\/v2\/tags?post=9053"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/devlight.io\/wp-json\/wp\/v2\/coauthors?post=9053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}