{"id":9413,"date":"2023-02-04T19:48:47","date_gmt":"2023-02-04T17:48:47","guid":{"rendered":"https:\/\/devlight.io\/?p=9413"},"modified":"2023-10-31T15:13:20","modified_gmt":"2023-10-31T13:13:20","slug":"build-a-consumer-trend-canvas-for-mobile-app","status":"publish","type":"post","link":"https:\/\/devlight.io\/blog\/build-a-consumer-trend-canvas-for-mobile-app\/","title":{"rendered":"What is a Consumer Trend Canvas for a Mobile App"},"content":{"rendered":"
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\n \n Why Is It Important to Fill Out a Consumer Trend Canvas<\/span>\n <\/a>\n \n Two Main Components of the Consumer Trend Canvas<\/span>\n <\/a>\n \n How to Fill Out a Consumer Trend Canvas<\/span>\n <\/a>\n \n Features of the Consumer Trends Canvas<\/span>\n <\/a>\n \n Summary<\/span>\n <\/a>\n <\/div>\n <\/div>\n\n<\/div>\n\n\n
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Consumer Trend Canvas is an easy-to-use analytic tool that allows you to accumulate and discover relevant information on a single “canvas” and is designed to collect business ideas<\/a> from available “details quickly”: drivers, values, cases, insights, future users, and modern technological solutions.

The Consumer Trend Canvas aims to assess the external environment when working on an idea. If you do not yet have a product concept of your idea, CTC can act as a form of validation<\/a>. Our template described hereby will help you create sustainable ideas and business solutions.<\/p>\n\n\n\n

Why Is It Important to Fill Out a Consumer Trend Canvas?<\/h2>\n\n\n\n

Trend Canvas is the new standard when it comes to supporting companies and organizations in dealing with ideas systemically. It is not uncommon for people who bear responsibility in a company or organization to feel under pressure. Is this product really necessary? What drivers and values does the team have and how will they help shape the concept of a product that is really needed and valued by users? Use our consumer trend canvas template to tackle all of those issues during the brainstorming process. <\/p>\n\n\n\n

Here are several key benefits of using the Consumer Trend Canvas Model:<\/p>\n\n\n\n

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  • Proven model \u2013 thousands of companies have used it \u0434\u043b\u044f \u0440\u043e\u0431\u043e\u0442\u0438 \u0443 \u043a\u043e\u043c\u0430\u043d\u0434\u0430\u0445, making it a standard tool for the formation of business ideas and strategy. Apart from this, there are now different proven approaches to CTC \u2014 choose your  consumer trend canvas template and be sure about the result;<\/li>\n\n\n\n
  • Communication \u2013 having everyone on the same page is essential in any transformation or innovation process. The CTC is an ideal way to communicate essential information to all stakeholders and team members. It gives everyone a tangible realization of what you are working for and the expected result;<\/li>\n\n\n\n
  • Risk reduction \u2013 building a startup or innovating an existing business is risky. The CTC helps to understand the risks and prioritize the most dangerous factors to approach validation logically to minimize obstacles;<\/li>\n\n\n\n
  • Simple, not simplistic \u2013 you don\u2019t need an MBA to pick up the CTC and start to innovate. The critical approach is to make your consumer trend canvas visual, ideate, test, and learn as you innovate and develop a competitive advantage;<\/li>\n\n\n\n
  • Speed \u2013 given the simplicity and practicality of the CTC, many iterations can be made in a short space of time;<\/li>\n\n\n\n
  • Design thinking \u2013 the CTC is one of the best tools for leveraging the power of design thinking for creating business ideas.<\/li>\n<\/ul>\n\n\n\n

    Two Main Components of the Consumer Trend Canvas<\/h2>\n\n\n\n

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    The Consumer Trend Canvas model we use at Devlight is divided into two parts \u2014 “Analytics” and “Solutions” and acts as a forecasting constructor to create sustainable ideas and business decisions based on core values, emerging drivers of change, observed insights, existing technologies, and emerging discoveries.<\/p>\n\n\n\n

    Analytics<\/h3>\n\n\n\n

    This segment of our consumer trend canvas example consists of five blocks:<\/p>\n\n\n\n

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    • Drivers and values. Factors currently shaping the world’s picture and leading to new needs and behavioral changes:<\/li>\n<\/ul>\n\n\n\n
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      • Drivers \u2013 What drives you or your team to create this product?<\/li>\n\n\n\n
      • Values \u2013 What are the values behind your ideas?<\/li>\n<\/ul>\n\n\n\n
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        • Insights. What do we know about the external environment and the market?;<\/li>\n\n\n\n
        • Technologies. Ideas that can be extracted from existing technologies and their areas of application;<\/li>\n\n\n\n
        • Cases. Examples from the practice of companies that are already trying to apply new ideas;<\/li>\n\n\n\n
        • Future users. Who will use it, and who will benefit from your idea?<\/li>\n<\/ul>\n\n\n\n

          Solution<\/h3>\n\n\n\n

          The data collected in “Analytics” is used at the “Decisions” stage of the consumer trend canvas implementation, divided into two blocks:<\/p>\n\n\n\n

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          • Competitors \u2014 Who are your competitors? How do they implement this idea?;<\/li>\n\n\n\n
          • Business ideas \u2014 the generation of ideas based on drivers and values, insights, technologies, cases, future users, and trends known or identified during the foresight session.<\/li>\n<\/ul>\n\n\n\n
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